My brand

What it is for: keeping your business name, logos, colours, typefaces and tone of voice in one place. Your forms, bookings and campaigns use this information.

Where to find it: menu My account («Mi cuenta») → My brand («Mi marca»), usually inside «More…» («Más…»).
Who sees it: the account owner, if the account has the CRM or the Suite. If you do not see it in your menu, ask in Help and contact («Ayuda y contacto»).

What you see first

On the left, four blocks: Name and logos («Nombre y logos»), Colours («Colores»), Typefaces («Tipografías») and Voice and texts («Voz y textos»). On the right, a Preview («Vista previa») that changes as you edit. At the bottom, the Save («Guardar») button.

Step by step

Set your name and logos
  1. In Business name («Nombre comercial»), type the name you want your customers to see.
  2. There are three logo cards: Main («Principal»), For dark background («Para fondo oscuro») and Icon («Icono»). On each one, click Upload («Subir») and choose a PNG, JPG or WebP image.
  3. To replace it, click Change («Cambiar»); to remove it, Remove («Quitar»). Logos are saved straight away.
Choose your colours and typefaces
  1. Under Colours, pick the Main («Principal») and Secondary («Secundario») colours with the picker, or type the #RRGGBB code.
  2. To add supporting colours, click + Accent («+ Acento»). ✕ removes one.
  3. Under Typefaces, choose the one for Headings («Títulos») and the one for Text («Texto»). Default («Por defecto») keeps the one already in use.
Describe how you speak
  1. In Tone of voice («Tono de voz»), describe how you express yourself (for example, "Friendly, direct, informal...").
  2. In Examples («Ejemplos»), paste phrases and texts that sound like your brand.
  3. In Legal footer («Pie legal»), write your company name, tax ID and address, as you want them in the footer.
Save and apply the colour to your forms
  1. Click Save. You will see "✓ Guardado" (Saved).
  2. If you changed the main colour and you have forms with their own colour, the panel suggests it: Apply the new colour to these forms? («¿Aplicar el nuevo color a estos formularios?»)
  3. Tick the ones you want and click Apply brand colour («Aplicar color de marca»). If you prefer not to touch them, click Leave them as they are («Dejarlos como están»).
Forms that do not have a hand-picked colour take your brand automatically. Those that do only change if you accept it here.

If something does not go as expected

What happensWhyWhat to do
I do not see My brand in the menuOnly the owner sees it, and the account needs the CRM or the SuiteAsk the owner to do it, or ask in Help and contact
The button says "Guardar •"There are unsaved changesClick Save
The logo will not uploadThe file is not PNG, JPG or WebP, or the panel does not accept itRead the red message and try another image
A form does not change colourIt has a hand-picked colourAccept it in the suggestion after saving, or change it in the form
Changes do not appear in an email already sentSent emails do not changeThey will show in the next ones

Related

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My brand · EK1