Email campaigns

1. Click ⚙ Sender («⚙ Remitente»).
2. Under 1 · Your domain, type your domain and click Register («Dar de alta»).
3. A table of records appears (Type, Name, Value). Give it to whoever manages your website or email so they add them to your domain's DNS.
4. Once they have added them, click Verify («Verificar»). It can take from minutes to hours.
5. Under 2 · Addresses to send from, type the visible name and the part before the @ and click Add («Añadir»).
6. Under Replies go to («Las respuestas llegan a»), enter the email where you want to receive answers and click Save («Guardar»).

1. Click + New campaign («+ Nueva campaña»).
2. Give it an internal name (for example, "September news") and the Email subject («Asunto del email»).
3. Under Write with KOR, tell it what you want to say: to whom, what you are offering, until when. If you want a button, put its link in Button link (optional) («Enlace del botón (opcional)»).
4. Click Write («Redactar»). A draft with your branding loads: review it and adjust what you like.
5. Click Save draft («Guardar borrador»).

The email is made of blocks you can move around. On the right you always see the preview.

1. Add blocks with + Title, + Paragraph, + Image, + Button, + Divider and + Footer (small print).
2. Use the arrows ↑ and ↓ to reorder them, and ✕ to remove them.
3. In paragraphs, select text and click B, I or U for bold, italic or underline.
4. For images, click Upload image («Subir imagen») or paste an address, and if you like, a link for when they click.
5. In the Design («Diseño») strip you can change the logo, the outer background and the box background. reset brand («restablecer marca») returns to your colours.
6. If you already have a saved template, pick it under Use template («Usar plantilla»). To save your own, click Save as template («Guardar como plantilla»).

1. In Email campaigns, click Templates («Plantillas»), at the top right.
2. You will see your templates, with their folder. Click + New template («+ Nueva plantilla») to create one: give it a Name («Nombre»), Folder («Carpeta») and Subject («Asunto»), build the blocks and click Save template («Guardar plantilla»).
3. On each template you can Use in campaign («Usar en campaña»), View («Ver»), Edit («Editar»), Duplicate («Duplicar») or Delete («Borrar»). Deleting it does not change campaigns you already made with it.
4. To go back, click Campaigns («Campañas»).

The Templates button appears if you have the CRM or the Suite.

Under Who it goes to («A quién va») you pick the group:

• CRM leads («Leads del CRM»): people who have written to you or come in through your ads and forms. You can filter by Tags, by No activity for (days), or tick Customers only (already bought) or Non-customers only.
• Agenda: your contacts by lists and tags. Tick the Lists (if you tick none, all are included) and, if you like, pick tags to include or leave out.

Next to each group you see how many people have an email. Anyone with the "no-escribir" tag never receives anything, and neither does anyone who has opted out.

1. Open the campaign and click see who it goes to («ver a quién va») to see how many people match the filter and who they are.
2. To change the group, click Change group or filters («Cambiar grupo o filtros»).
3. To stop someone receiving this campaign, click Remove («Quitar») on their row (Put back («Volver a poner») restores them).
4. If an email is wrong, fix it on their row: it stays saved for future campaigns.
5. If another person from the same company is missing, click ➕ Add person («➕ Añadir persona»), type their email (and name, if you like) and click Add.

If your plan covers a limited number of contacts and the campaign goes over, the panel warns you in red before you continue.

1. Tick the box These people have agreed to receive my emails («Estas personas han aceptado recibir mis correos»). You cannot continue without it. Tick it only if it is true: sending to people who did not ask for it makes emails bounce or get marked as unwanted, and then we stop your sends to protect your account.
2. Click 1 · Prepare recipients («1 · Preparar destinatarios»). The campaign moves to Prepared and tells you how many recipients there are and how many were left out because of opt-outs.
3. Click Test (to me) («Probar (a mí)») to receive the email yourself, or type another address in or to another address… and click Test →.
4. When it looks right, click 2 · Send now («2 · Enviar ahora», it asks you to confirm and it cannot be undone), or pick a date and time under or schedule («o programar») and click OK.

If you change the content of an already prepared campaign with Edit («Editar»), click Save and prepare it again before sending.

1. Open the campaign and click ↻ Statistics («↻ Estadísticas»).
2. Under What happened («Qué ha pasado») you will see people grouped as: Bounced, Marked as spam, Opted out, Clicked, Opened it, Delivered, Sent.
3. Start with the people who clicked: they are the most interested. Fix or remove the bounced ones: if they stay on your list, they damage your domain's reputation.

Opens are only a guide, because some email programs open messages on their own. Clicks do come from the person.

Every email carries its own opt-out link and it works by itself. Anyone who opts out never receives your campaigns again.