AI Publisher

What it is for: creating content for your social networks and publishing it from the same place. You generate images and reels, look at what your sector is advertising, publish or schedule on several networks at once, reply to comments and see what to film next.

Where to find it: menu Publisher IA → Publish («Publicar»), Generate («Generar»), Analyse ads («Analizar anuncios») and Comments («Comentarios»). What to film («Qué grabar») is in the Material menu.
Who sees it: anyone who has the module. Without it, the tabs show a padlock and take you to the screen to activate it.

What you see first

There are four tabs:

  1. Publish: you connect your networks and publish or schedule.
  2. Generate: you create images and reels with AI.
  3. Analyse ads: what your sector advertises and why it works.
  4. Comments: what people comment on your networks, and replying.

Separately, What to film suggests video ideas based on what works in your sector.

Step by step

Connect your networks so you can publish

The account owner does this. If you are not the owner, the screen tells you so.

  1. In Publish, look at the Your networks («Tus redes») box. If there are none, you see "You have not connected any network yet."
  2. Press the button for the network you want (Connect Instagram, Connect LinkedIn, Connect TikTok, Connect Facebook, and also Threads, YouTube, Google Business, Pinterest, X and Bluesky).
  3. In the network's window, accept the permissions. When you come back, the account appears in the list.
  4. Each account has a mark: ✓ verified, not verified or reconnect. If it says reconnect, press its connect button again.

Bluesky is different: you connect it with your username and an app password (not your usual one). The screen explains where to create it.

LinkedIn and Instagram connections expire after 60 days. The panel warns you beforehand in this same list.
TikTok asks for more permissions than are needed to publish. We only publish, but they are the ones TikTok asks you to accept.

Publish or schedule a post on several networks at once
  1. Under New post («Nueva publicación»), type the text.
  2. If you want an image or a video, upload it with the file selector (JPG, PNG or WebP images; MP4 or MOV videos).
  3. Tick the accounts you want to publish on. Accounts that need reconnect do not appear.
  4. If you pick any of these, their settings appear:
    • LinkedIn: a field for the first comment (for example, the link).
    • TikTok: needs a video. Choose who can see it (public, friends only or only me) and tick the box confirming it follows TikTok's content policy.
    • Pinterest: choose the board.
    • YouTube: the video title is the first line of the text (up to 100 characters).
    • X: each post is charged; the panel shows what it will cost before you send, and it is taken from your balance. X allows 280 characters.
  5. To publish now, press Publish now («Publicar ahora»). For another day, fill in Schedule (leave empty to publish now) and the button changes to Schedule («Programar»).

A reel published from here on Instagram goes out without music from Instagram's catalogue, because Instagram does not allow adding it from outside its own app.

Check what was published and retry what failed
  1. Further down, Published («Lo publicado») lists each post with its status: Published, Scheduled, Sending…, Partly published, Failed or Already published.
  2. Each network shows its result; if it is already live, the link takes you to the post.
  3. If one failed or only went out partly, press Retry («Reintentar»). The reason appears next to that network.
Create an image or a reel with AI
  1. Open Generate. At the top you see your credit balance.
  2. Choose the type: 🖼️ Image (post or story), 🎞️ Reel (vertical video with no real people) or 🙋 Reel with you (you or someone on your team appears).
  3. Press the card of the engine you want. Each one says what it does, how long it takes and how many credits it costs before you generate anything.
  4. Describe what you want. Depending on the type it asks for more: the image format (Square post, Vertical post or Story), the reel length, your photo or reference photos, or the photo and a voice recording.
  5. In reels where a person appears you must tick a consent box. Without it nothing is generated or charged.
  6. Below, the button shows the total (Generate · … credits). If something is missing, the screen tells you what.
  7. The order appears under What you have generated («Lo que has generado»). When it is Ready («Lista»), you can view it, Open / download or Copy link to paste it into Publish.

If an order fails, the credits are returned. To top up your balance, see Balance and usage.

Prepare a batch of pieces with the content assistant

Below the engines, Content creator («Creador de contenido») is an assistant that researches your sector and prepares several pieces at once.

  1. It goes in steps: Objective, Format, When, Idea, References and Generate.
  2. In Objective you choose between Sell, Brand and Engagement.
  3. In Format you choose the pieces: 30 s reel, 15 s reel, carousel, image or story.
  4. In When you choose One-off (generated now and you decide when to publish) or Recurring (saved as a recipe with the frequency you choose).
  5. In Idea you describe what you want to convey and upload photos, videos or a logo. You can use your brand and your avatar if you have set them up in the My brand tab.
  6. In References it shows you the ads that work best in your sector and you choose which one to adapt the strategy from.
  7. In Generate you see the budget in credits before launching. When the pieces are ready, review the text for each network and download the pieces. If it lets you choose accounts, you can also use Publish now or Schedule.

Inside the assistant there are more tabs (My brand, Calendar, History, Balance) for your logo, colours and avatars, recurring recipes, what you have generated and your balance.

See what your sector advertises and what suits you
  1. Open Analyse ads.
  2. Type your sector or product (for example, "dental clinic") and press Search and analyse («Buscar y analizar»).
  3. You see a progress bar while the active ads on Facebook and Instagram are found and read one by one. It usually takes between 15 seconds and a minute.
  4. When it finishes, the What we have seen («Lo que hemos visto») panel summarises the most-used hooks, the format, what they offer, the patterns that repeat, the Format that suits you and 3 ad ideas for you. Each idea has a Copy text button.
  5. Press a hook to filter the ads. Sort the list by Longest active («Más tiempo activos») or Strongest («Más fuertes»).
  6. Your earlier searches are saved at the top: press one to open it without using a new search. There is a daily maximum of new searches and the screen tells you how many you have left.

The ideas are drafts. Where you see [square brackets], put in your real details, and before publishing check that everything it says is true for your business. It reads the text and data of each ad, not the video editing, and "strength" is an estimate: only whoever pays for the ad knows its real performance.

Reply to the comments on your posts
  1. Open Comments. On the left you see the posts on your connected networks that have comments.
  2. Press one to see its conversation on the right.
  3. Under each comment that is not yours, type in Reply… and press Send («Enviar»).

If there is nothing, you see "There are no posts with comments on your connected networks yet."

Know what to film next
  1. Open What to film (Material menu).
  2. At the top you see your Instagram numbers (followers, your best post, the average, views and posts) and how far your best post travels beyond your own audience.
  3. Your latest posts is a bar chart: click a bar to open that post.
  4. Who to learn from ranks your competitors by how far their content travels, not by their size. The study this one tag marks the one that teaches you the most.
  5. What to film rewrites in your voice what has worked for a competitor: an idea, several Hooks to choose from and a step-by-step Script. Press see the original to see the post it comes from.
  6. What has worked best for you lists your posts with the most views.

If you have several accounts being watched, they show as tabs so you can switch between them. If the first reading of your account has not been done yet, the screen says so: you do not need to do anything.

If something does not work as expected

What happensWhyWhat to do
The tabs show a padlockYou do not have the modulePress to activate it or ask in Help and contact
I do not see the connect buttonsOnly the owner connects networksAsk the owner
An account says reconnectThe connection has expiredPress its connect button again
I cannot tick an account to publishIt is waiting to be reconnectedReconnect it first
TikTok says it needs a videoTikTok only accepts videoUpload a video
A post shows Failed or Partly publishedOne of the networks did not accept itRead the reason next to that network and press Retry
I cannot generateSomething is missing (text, photo, box) or you do not have enough creditsThe screen tells you what is missing
An order shows "It could not be done"The generation failedThe credits are returned; try again
Analyse ads says you reached the maximumDaily limit of new searchesOpen one of your saved searches or come back tomorrow
What to film is emptyThere is no first reading of your account yetWait or ask our support team

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AI Publisher · EK1