What it is for: creating a video that asks questions and continues down the path each person chooses. Every viewer becomes a contact in your CRM: their answers tag them and can trigger your automations.
Where to find it: menu Win customers («Captar clientes») → Video Buckets (inside More…).
Who sees it: anyone who has the module.
What you see first
- The counter of minutes watched this month. A bar shows how much of your allowance you have used. If you get close to the limit you will see a notice. If you go over it, an extra pack of minutes is bought automatically and charged to your saved card or your credit balance. If the charge fails, the invoice stays available with its payment link. Your videos are not cut off.
- Two tabs: Your interactive videos («Tus vídeos interactivos») and Video library («Biblioteca de vídeos»).
First upload your videos to the library, then build the interactive video with them.
Step by step
Upload a video to the library
- Open the Video library tab.
- Click + Upload a video («+ Subir un vídeo») and choose the file.
- Wait until it goes from "Uploading…" and "Processing…" to "Ready" («Listo»). Only videos marked "Ready" can be used.
- Rename («Renombrar») changes its title and Delete («Borrar») removes it (this cannot be undone).
A video uploaded once can be used in as many interactive videos as you like.
Create an interactive video
- In the Your interactive videos tab, type a name in «Nombre del vídeo interactivo».
- Click + Create («+ Crear»). The editor opens.
- Below you will find how to build the steps. When it is ready, click Publish («Publicar»).
From the list you can also Open («Abrir»), Duplicate («Duplicar») or Delete («Borrar», which also deletes its history) each interactive video. Each one shows as Draft, Published or Paused, with its number of views.
Build the steps of the interactive video
- In the Steps («Pasos») tab, use Add («Añadir») to add steps: 🎬 Video, ❓ Question, 🔀 Condition, 🧪 A/B, 💶 Offer, 📝 Contact gate or 🏁 End.
- Always start with a video: choose one from your library and mark it with Es el inicio (the start).
- In each step, the dropdown «elige el siguiente paso» (choose the next step) says where the person goes next.
- What each step does:
- Video: plays a video and, when it ends, goes to the step you choose. With + Interrupción you can fire a question, a gate or an offer at a specific second of the video, and choose whether the video resumes afterwards.
- Question: write the question and choose the mode: buttons (each one leads to a step), quiz (points and results), written answer or ask for the email. Each answer can add a CRM tag («Etiqueta CRM») to the contact. You can turn on a countdown that picks an answer if the person does not reply. With buttons or a quiz you can tick Buttons built into the video («Botones integrados en el vídeo»): they appear on the last frame, wherever you drag them, and you choose their size, colours or an image. First choose the video that leads to that question.
- Condition: decides the path without anyone seeing it, based on where the person came from, their device, whether they already watched or bought, what they answered, or a CRM tag. Rules are checked from top to bottom and the first one that matches wins.
- A/B: splits people between versions by percentage; the percentages add up to 100.
- Offer: a title, a text and up to three buttons (link, book an appointment, WhatsApp or charge for a product from your catalog).
- Contact gate: asks for name, email or phone, with the consent text. You can let people skip it. You can mark it as built into the video («integrada en el vídeo»), so it appears as a panel while the video keeps playing, and add up to 4 fields with + Custom field («+ Campo propio»): they reach the contact's record.
- End: the closing message.
- Remove («Quitar») deletes a step. A step nobody can reach appears faded with the notice «no se llega a este paso» (this step cannot be reached).
- Click Save («Guardar») now and then. If you leave with unsaved changes, you are asked first.
Publish, pause and resume
- If something is missing you will see the box «Para poder publicar:» (to be able to publish) listing what is missing. The Publish button stays disabled until it is fixed.
- Click Publish: it saves and publishes, and you will see "Published" with its version number.
- ⏸ Pause stops showing it; ▶ Resume makes it active again.
Adjust how it looks and plays
In the Player («Reproductor») tab:
- How it starts («Cómo empieza»): automatically without sound (with a button to turn the sound on), or with a big play button.
- Tick the options you want: no pause, no skipping ahead, resume where they left off, tell them we are resuming where they left off, and turn on the dedicated page.
- Watermark («Marca de agua»): none, a short code per viewer, or their email and a code.
- Button color («Color de los botones»).
- Save.
Hidden content on your website («Contenido oculto en tu web»): you can show something below the embedded video when people finish watching or reach a given second of viewing (only time really watched counts, skipping does not). Choose it here and save. Do not use it for anything valuable: content hidden this way can be seen in the page code.
Share or embed the video on your website
- Open the Share and embed («Compartir e incrustar») tab.
- Under «Webs desde las que se puede incrustar» (websites it can be embedded from), type your domains, one per line (for example
yoursite.com). On any other website the video will not show. - Save and publish after changing the domains.
- Copy the code for your website and paste it where you want the video to appear. Paste the whole block: it has the video frame and a small script that makes it taller on mobile. On mobile, the form, the offer and the questions appear in a panel below the video. If you pasted it earlier, replace it with the new code.
- If you turned on the dedicated page in Player, you will also see its direct link.
- If you use Hidden content on your website, the code to paste right after the video is here; put your content inside it.
While it is a Draft, the tab says «Publica el vídeo para obtener los enlaces» (publish the video to get the links).
See the results
- Open the Results («Resultados») tab.
- At the top you see views, how many finished it, how many gave their contact details, minutes watched, sales and revenue (excluding VAT).
- Below, step by step: how many arrived, how many stopped there and what each group answered. If you use A/B, you see how each version is doing.
- Who has watched it («Quién lo ha visto») lists the people who gave their details, how much they watched and how far they got. If they watched it in two sittings, the time is added up.
Find out who a copy of the video came from
- In Results, scroll down to Buscar una fuga (look up a leak).
- Type the 6-letter watermark code of the copy.
- Click Buscar (search): you will see the date of the visit, the contact if they gave one, the device and the minutes watched.
If something is not as expected
| What happens | Why | What to do |
|---|---|---|
| The video is not in the step dropdown | It is not "Ready" yet | Wait for it to finish processing in the Video library |
| I cannot publish | Something is missing in the steps | Read the «Para poder publicar:» box and fix each point |
| On mobile, the form is cut off | You pasted the code without the script, or it is the old code | Copy the whole block again from Share and embed |
| The video does not show on my website | Its domain is not in the list | Add it in Share and embed, save and publish |
| Minutes notices appear | You are near or over this month's allowance | Your videos keep working. If you go over it, an extra pack of minutes is added and charged automatically |
| A step appears faded | No path leads to it | Link it from another step or remove it |
Related
- My CRM: where viewers show up as contacts, with the videos they watched on their record.
- Automations: what is triggered by the answers.
- Webinars: another way to present on video.